LOVE LIFE = SUSTAINABLE FASHION
We believe that love for life, the making of nice clothing and taking care of the planet goes together logically. We are proud that we are succeeding.
Our mission is to design sustainable clothing we also like to wear ourselves: elegant dresses, fancy trousers, nice tops and warm knitwear. Each item being comfortable, soft, personal and of high eco quality. And at the same time we want to work like we want to live, with love and respect for the planet and the people around us.
Our Global Organic Textile Standard certification just proves we really mean it.
The GOTS is the world’s most important standard for the processing of organic raw materials in the textile industry. Miss Green is the only fashion brand in the Netherlands that is certified by this standard. (Other Dutch clothing and textile companies, such as Saint Basics and Yumeko, which also comply with the GOTS standard can be found here: www.global-standard.org).
WHAT IS THE PROBLEM OF CONVENTIONAL FASHION?
- Conventional fashion usually contains for the consumer carcinogenic paints and finishes
- Conventional cotton is bad for agricultural land and farmers due to pesticide use (15% of all pesticides used are related to cotton cultivation)
- Conventional fashion does not take the interests of animals into account
- Conventional fashion brings/keeps many farmers and millions of workers in modern slavery.
- Fast fashion is destructive, polluting, dishonouring towards humans and animals and destructive to our inner cities on all fronts.
Good working conditions and sustainable materials are important at Miss green. At our office at the Stationsplein in Haarlem, our team designs and organises every new collection. Production mainly takes place in Turkey and Sri Lanka.
Our manufacturers are in important part of the concept Miss Green. Partly thanks to their involvement and knowledge, each season a beautiful and comfortable ánd fair and sustainable collection arises.
WHERE IS MISS GREEN CLOTHING MADE?
About 60% of our clothing is produced in Turkey and the other part in Sri Lanka. The yarns and fabrics used for our clothing mainly come from Turkey, Sri Lanka and India. 95% of our collection is produced in factories that follow the GOTS standard.
TRICOT (T-SHIRT FABRIC)
Our main manufacturer for tricot women’s clothing is a pioneer in sustainable production with which we have worked together for a long time. The company Orimpex is based in Izmir, Turkey, and works with the Fair Wear foundation and is GOTS, OCS, GRS and BCI certified. This company is where we produce the majority of out clothes.
Our high quality woven clothing is also produced in Izmir, Turkey. This company Bravo also works with the Fair Wear foundation and is GOTS and BSCI certified.
On the beautiful island Sri Lanka we work with our agent Atlantic Rim ltd. They are based in Kotte, Sri Lanka. They are GOTS certified and deliver tricot and woven clothing. They use fabrics from India and Sri Lanka.
We also produce knitwear at a factory located in Sri Lanka. This factory is accredited by SGS to the Garments Without Guilt standard, set by the government. We visit the factory on regular basis and it is a compliant Australian family company. Since its collaboration with Miss Green, this factory aims for certification in the future. This factory produces around 5% of our total collection.
KG Fabriks Ltd. Tamil Nada, Sri Lanka (GOTS)
Ocean lanka Pvt Ltd.Malwana, Sri Lanka (GOTS)
Vardhman Textiles Ludhiana, India (GOTS)
Altoteks, Karokov Istanbul, Turkey (GOTS)
ECO FRIENDLY FABRICS AND ACCESSOIRIES
The Miss Green collection is made of eco friendly fabrics. For the choice of materials we take the Sustainable Yarn Benchmark report from Made-By as starting point. At this moment is more than 90 percent of our clothing is made of fibers from the highest category A and B of the Sustainable Yarn Benchmark Report from Made-By. 76 percent of our collection is made of organic cotton or wool (GOTS or OCS), 15 percent is made of Tencel®. The remaining part is made of micro modal® and bamboo.
We use certified organic cotton for our products. This means that no harmful chemicals such as pesticides (against weeds) or insecticides (against insects) are used for cultivating the cotton. When cultivating the organic cotton, genetically modified seeds (GM seeds) are not allowed. Organic cotton is a much less damaging for the environment than traditional cotton.
How does this work with ‘ordinary’ fashion brands?
Traditional cotton production uses 16% or all insecticides and 10% of all pesticides in the world. The farmers who work with this are exposed to these carcinogens and nature is polluted. Most of the traditional cotton is cultivated with genetically modified seeds. This means that farmers can not win their own cotton seeds and have to buy special pesticides. As a result, they are fully dependent on some suppliers and have high costs. A disadvantage for the consumer is that in the production of conventional cotton, poisonous paints are also commonly used which penetrate the skin quickly.
Some of our products are made of sustainable wool. Sustainable wool comes from sheep that are kept according to organic farming standards. Organic farming takes the environmental impact of nature into account ánd the sheep are treated well. This means, for example, that the sheep get organic food, have more space, but also that a stop has been put to administration of hormones or treatment with antiparasitics. Many of our wool is GOTS certified. More information in the factsheet GOTS wool.
Miss Green uses TENCEL® for both tops and dresses and trousers. TENCEL® is 100% natural, soft and ensures optimal moisture and heat control. Therefore it is an ideal fiber for sensitive skin.
TENCEL® is the brand name for fiber made from eucalyptus wood from a sustainable tree nursery with an FSC certificate. The cellulose fiber is biodegradable. The production process is extremely environmentally friendly because of the closed system, where almost 100% of the water and solvents are recycled. Therefore, this production process for TENCEL®, the revolutionary Lyocell technology, has received the European Environment Award and TENCEL® has the EU Ecolabel. For more information about Tencel: Lenzing.
Newer in our collection are the tops of MicroModal®. MicroModal® is 100% natural, super soft and has a very high moisture absorbency. Lenzing MicroModal® is the brand name for fiber made from beech wood cellulose via the Edelweiss® process. Beechwood comes from sustainable beech tree nurseries. The cellulose fiber is completely biodegradable.
The production process of MicroModal® is environmentally friendly because of the saving of water and energy and the winning back of the resources used in making the fibers. MicroModal® has the EU Ecolabel. For more information about MicroModal® : MicroModal®
Miss Green uses a mix of bamboo with organic cotton for a number of products. These products are OCS certified. Viscose from bamboo is 100% natural, soft and falls very nicely. The bamboo production is environmentally friendly.
Bamboo grows fast and can be harvested and processed after 3 to 5 years. After harvesting, new shoots will emerge for the next harvest and the extensive root system will withstand soil erosion. Pesticides and fertilisers are not necessary in the cultivation of bamboo. The bamboo plant can absorb more than four times as much CO2 as tress and gives more than 35% more oxygen.
Miss Green strives to use sustainable accessories in the production of clothing. Therefore, we use corso buttons as much as we can. These buttons are 100% natural and made from palm tree seeds.
GOTS Global Organic Textile standard
More thatn 70% of our organic cotton and wool products are GOTS certified. GOTS is checked independently.
GOTS, the ‘Global Organic Textile Standard’is the most important standard when it comes to clothing made of organic raw material.
The GOTS certification means that the entire production process, from cultivation of the fiber, the processing into yarn and fabric, the making f the final product, the dye, the packaging, and the logistics is carried out in a socially responsible, environmental friendly and organic way. Not only is the product made of organic raw materials, but the whole chain meets requirements such as good working conditions and no child labour. Also the chemicals, water usage and water purification are kept an eye on.
For more information about the criteria: GOTS
OCS Organic Content Standard (OCS)
Around 20% of our clothing is made of combination of organic cotton and other materials. These garments are OCS certified. This standard verifies that the clothing actually contain biologically grown fibers according to the percentage stated on the label in the garment. The biological fibers are followed, documented in the purchase and used for yarns, fabrics and the finished product.
Organic fibers can be cotton, hemp, linen, silk or wool. The requirements for organic natural fiber cultivation are laid down in, for example, the EC 834/2007. In organic farming, the use of production methods that do not harm the environment and respect animals is central. Organic Content Standard (OCS) is independently checked.
PETA approved VEGAN
Everyone who has ever thought about it knows that animals can feel and have emotions. That obliges people to respectfully deal with animals. Miss Green is also acting on this and as underlined by our PETA-Approved Vegan certification. PETA (People for the Ethical Treatment of Animals) focuses on establishing and protecting animal rights. She also commits to animal friendly clothing. This means that no down, leather, wool, fur or silk is used for the production of the garment. Because many animals are being treated cruelly in captivity, during shaving and slaughter.
Miss Green also does not use any accessories and buttons made of animal materials such as horn, bone or pearls. Whether a product is Vegan or not, we provide the PETA-Approved Vegan logo per product. This makes it clear to our customers which products are Vegan.
The only animal material that Miss Green uses is wool. This is a concession we must make. The reason is that customers really want it and it is still necessary for healthy business and the continued existence of Miss Green. We conduct a constant and constructive dialogue with our suppliers about the living conditions of the sheep and the origin of our wool. One of Miss Green’s innovations is a fabric with 90% organic cotton and 10% wool. This gives the customer the look and feel of the wool, while wool usage is drastically reduced. Depending on the season we use wool for approximately 4% of our styles.
Miss Green does not have the Fair Wear certification. We would of course like to have this. The costs associated with Fair Wear are too high for the size of Miss Green. Our GOTS certification also includes social components and most of our suppliers themselves are Fear Wear certified.
95% of the Miss Green collection is produced by GOTS certified factories. The other 5% is produced by a factory accredited by SGS to the “Garments Without Guilt” standard. Our fabric suppliers are also GOTS certified. Miss Green strives to commit to the FWF wage ladder. For this reason we choose to work with companies that are member of the Fair Wear Foundation . Miss Green is not a member yet of the Fair Wear Fondation. We would of course like to be a member. However the costs for being a member of the Fair Wear foundation are too high for the size of Miss Green. But we grow as a company and aim to become a member in the coming years. Our GOTS certification also includes social components. In addition to this, more than 50% of our garments are produced at factories in Turkey that work with the Fair Wear Foundation. We work only with a few factories and we aim for long term reltationships. Our main supplier works already with us since 2011 and produces between 35 and 50% of our collection
The great social and environmental benefit is obviously in Miss Green’s production. But that does not mean that we do not take other places where there is room for improvements with respect to conventional fashion and businesses into account.
HIGG INDEX: in 2016 and 2017, Miss Green will participate in the HIGGS project. This project provides tools to improve our way of working on the environment and social issues. And to draw up a plan of action. Miss Green encourages manufacturers to use sustainable materials and improve working conditions. This means that we sometimes enter into a collaboration with a factory to initiate this process. By using the HIGGS index the first step can be taken.
SUSTAINABLE PACKAGING:Miss Green now uses Forest Stewardship Counsil (FSC) certified reusable and returnable boxes with paper tape to send clothes to our customers. To ship the clothing from the manufacturers to our distribution center in the Netherlands, our manufacturers follow the GOTS guidelines and use recycled, or Forest Stewardship Council (FSC) or Programme for the Endorsement of Forest Certification (PEFC) certified paper and packaging material. Also, the packaging material is PVC free. Packing policy: In order to reduce the environmental impact Miss Green follows the guidelines of 'Handleiding Duurzaam Verpakken voor Nederlandse e-commerce bedrijven'. Our goal was to eliminate all Polyethyleen shipping bags in 2017.
But we would like to go one step further. Our goal is to reduce our CO2 emissions within 5 years. Therefore we move our head office to the BakkeRij in Haarlem December 2017. This great building with 44 used containers, has been developed and designed according to the Circular Economy. In addition to this, our second work location has changed to solar energy in 2017.
CO2 EMISSIONS: Miss Green implements various measures to reduce greenhouse gas emissions. For example, by reducing CO2 emissions from transport. Our goods are transported to the Netherlands from the factories as far as possible by truck. We at Miss Green drive in a Plug in Hybrid and travel to the office by bike or public transport as much as possible. We have deliberately located our office at Stationsplein in Haarlem. Miss Green takes off gas and electricity from Qurrent at the moment. One of the most sustainable energy suppliers in the Netherlands. And our packages are transported by postal operators who have an active policy to reduce their CO2 emissions.
Miss Green strives to use materials that reduce CO2 emissions. For example, TENCEL®. The producer generates a lot of on-site bio energy for its own energy consumption. The suppliers of Miss Green are also GOTS certified and have active policies to reduce energy usage. Research shows that the final consumer is responsible for one third of the CO2 emissions of a garment. This occurs during washing, ironing and drying of the clothes. Therefore, we advise our customers to follow the laundry instructions on the laundry label to minimize the use of the dryer and to air-dry more often.
WASTE:The GOTS certification also includes guidelines for the environmental tax at the office where Miss Green has to comply. And it is only a small part of our total environmental contribution, but for completeness; at the office we print as little as possible and plastic bags are not used. On Friday afternoon, we will walk to the bins around the corner and carefully divide all the separated waste. We also use rechargeable batteries and collect empty in cartridges. Our toast iron and toaster make miracles for old bread. Miss Green supports the Circular Economy concept. But our office should be included. That is why we have decided to move to the BakkeRij in Haarlem. This building has been designed according to the principles of the Circular Economy. Want to know what we do more? Read our blog “let’s clean up Europe”. But with our clothes we also try to minimize the effect on the environment. During the design phase we already take the necessary fabric for a piece of clothing into account. By designing smartly, we use the fabric optimally without compromising the design. And as a piece of clothing we will fix it. Clothing production is human work. Therefore, it can sometimes happen that something is not sewn well. Miss Green prevents this clothing from being left untouched and will in most cases be repaired.